Good Times for Organic Products
Natural & Organic Products Europe 2016 marks best ever show with 10% increase in attendees.
Renowned for attracting a who’s who of buyers from across the health, beauty, food and eco-living categories, Natural & Organic Products Europe – Europe’s leading natural and organic products show – welcomed a record 10,226 total attendees from 86 countries through its doors last month on 17-18 April at London ExCeL.
Thanks to a 10% increase in attendees for 2016, the 20th anniversary edition played host to the biggest trade showcase (and celebration) of the natural and organic industry that the UK has ever seen. Over two days, Natural & Organic Products Europe transported visitors around the world via 650 exhibiting companies promoting a vibrant choice of natural, organic, fair trade, free-from, vegan, and vegetarian brands from 46 countries. The central exhibition was complemented with a packed programme of expert seminars and live cooking demonstrations.
Amazing, impressive, inspiring, engaging, exceptional, and enjoyable – are just a few of the words attendees have used to describe the show so far; with around 89% of surveyed visitors rating their experience as excellent/good (3 out of 4 visitors said excellent/very good).
“What an awesome show, it seemed like the whole industry turned out!” says event director Carol Dunning. “There was so much excitement and anticipation before the show even opened this year, which just continued throughout the two days. The aisles were packed with thousands of knowledge-aware retailers and buyers ready to do business, and many of our exhibitors have had their best show ever. Consumers are showing increasing awareness of the benefits of following a natural and healthy lifestyle, and this sector is constantly innovating and evolving to meet that demand. These are very exciting times for natural and organic and I cannot wait until next year’s show already!” she says.