José Varón goes all around the world on the kidswear trade-show circuit

With its sights set on reaching an export rate of 30% in the next three years, the Spanish brand turns its attention to USA and China.

The Luxonomist. 13/08/2015
José Varon A/W 2015. Make click to buy
José Varon A/W 2015. Make click to buy
José Varón A/W 2015. Make click to buy

With forty years’ experience in the kids- and babywear sector, Seville-based José Varón sells two collections a year, divided up into four lines: José Varón J.V. (formal wear), J.V. Cotton (swim & sport), J.V. Layette and J.V. Ceremony.

With nearly a hundred PoS worldwide, spread across markets like UK, Portugal, Panama, Dominican Republic, Puerto Rico, USA and Mexico, the brand embarked on its growth plan just three years ago. Now it exports around 5% of output. The aim is to raise the proportion to 25-30% in the next three years to reach a million euros, sticking to its retail approach in specialist kidswear boutiques positioned on the mid-high end of the market.

José Varon A/W 2015. Make click to buy
José Varón A/W 2015. Make click to buy

To shore up its presence in existing markets, and grow in China and the USA, which are the focus of its strategy, José Varón has committed to the international trade-show circuit in 2015. After unveiling its Spring/Summer 2016 collection at FIMI, inspired by Venice and boho-chic floral motifs, it has begun its round-the-world tour. After Bubble London, the brand’s busy summer diary will take it to CBME China (Shanghai), ENK Children’s Club (New York), Dallas Kidsworld Market and Playtime NY.

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