Oprah Winfrey And Weight Watchers Join Forces
Winfrey has joined the program and will candidly share her experiences and perspective along the way.
Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness.
As a part of this long-term partnership, Winfrey is making a substantial equity investment in the company and is joining the Board of Directors, bringing her insight to future products and programs.
«Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,» said Oprah Winfrey. «I believe in the program so much I decided to invest in the company and partner in its evolution.»
«We are expanding our purpose from focusing on weight loss alone to more broadly helping people lead a healthier, happier life,» said Jim Chambers, President and CEO, Weight Watchers International, Inc. «Through our conversations, it became clear that there is tremendous alignment between Oprah’s intention and our mission. We believe that her remarkable ability to connect and inspire people to realize their full potential is uniquely complementary to our powerful community, extraordinary coaches and proven approach.»