Sanuk to Open at Downtown Disney

Footwear Store Design Combines Elements of Fun and Comfort in True Sanuk Fashion

The Luxonomist. 20/02/2015
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Sanuk, new retail in Walt Disney World Resort

Sanuk, a division of Deckers Brands, the not-so-typical footwear brand known for its love of innovation and unconventional comfort,  opened its new retail store in the heart of Downtown Disney at Walt Disney World Resort. «We’re thrilled to open our fifth Sanuk store – and as our brand name comes from a word that means ‘fun,’ I can’t think of a more appropriate place to expand our retail presence than in Downtown Disney», said Jake Brandman, President of Sanuk. «The space was designed to showcase the vast assortment of ‘never uncomfortable’ footwear in an environment that captures the spirit of the brand».

 

Spanning 1,000 square feet, the new Sanuk footwear store at Downtown Disney blends sleek design with bright colors and custom fixtures to capture a one-of-a-kind visual shopping experience. Global prints and textures, including the brand’s iconic ‘poncho print’, help define the aesthetic of the space, which will have more than 175 creatively-inspired shoe styles on display for women, men and kids.

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Sanuk, new retail in Walt Disney World Resort

 

Sanuk is best known for its sandals and sandal/shoe hybrids, which will be prominently highlighted in the store, along with closed-toe shoe styles that are gaining in popularity. The location will feature popular styles, such as the Yoga Sling, Yoga Mat, Beer Cozy Light and Yogi 3, along with heritage styles like the PickPocket, Vagabond, Chiba and Donna, as well as new styles in the Boulevard and Kat collections.

Downtown Disney is currently undergoing the largest expansion in its history, to be renamed and re-imagined as Disney Springs, an exciting new waterfront district for shopping, dining and entertainment. Sanuk is part of the first phase of store openings planned for what eventually will be known as The Landing within Disney Springs.

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Sanuk, new retail in Walt Disney World Resort

 

From its early roots in Southern California surf culture to the global lifestyle brand it is today, Sanuk continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for «fun» and continues to stay true to its «Never Uncomfortable» attitude. Taking cues from its iconic Sidewalk Surfers, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates four freestanding stores and is sold in over 40 countries worldwide.

Deckers Brands (NYSE: DECK) is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The company’s portfolio of brands includes UGG, I HEART UGG, Teva, Sanuk, Ahnu and HOKA ONE ONE. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

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