Expressed by the tagline «Seeing Possibilities in Potatoes», the launch aligns Lamb Weston operations worldwide under a common brand vision, describing how Lamb Weston brings value to its customers’ business.
Extensive research in more than seven countries around the globe shows what makes Lamb Weston stand out: their inventiveness. The new tagline, captures the essence of Lamb Weston’s approach – always moving forward with inventive solutions for improving its customers’ business. «Seeing possibilities in potatoes, captures what we do every day at Lamb Weston.» said Bas Alblas, CEO of the Lamb Weston / Meijer joint venture.
The company demonstrates «Seeing Possibilities in Potatoes» with new initiatives:
«I’m proud that we have people in our organization that bring great ideas forward and make it reality,» Bas Alblas said. Growing globally, the brand has maintained separate identities in different parts of the world. «This is a significant step in the journey of Lamb Weston to leverage our global presence, drive profitable growth and strengthen worldwide brand recognition,» said Mascha Leijten, Marketing and New Business Development Director of Lamb Weston / Meijer.
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