Tutto Piccolo’s Indonesian debut

The Spanish brand’s refined, exclusive kidswear continues its course across Asia, with two new shop-in-shops in Jakarta.

The Luxonomist. 06/02/2015
Tutto Piccolo in the Fimi Kids Fashion Week. Make clic to know more


Just like its young customers, Tutto Piccolo kidswear is growing and forming a character all of its own. The Spanish group, which dates back to 1840, has defined an unmistakeable classic but innovative style for garments made to last. Shunning passing trends, its collections for Newborn Babies (0-12 months), Baby (0-36 months) and Minikinder (3-8 years) use warm, hypoallergenic materials to protect delicate young skin.


Craftsmanship, design and quality have consolidated its global position and Tutto Piccolo now sells more than 1.5 million garments a year to 30 countries. Its distribution network covers more than 2,000 PoS, 14 mono-brand shops, more than 60 shop-in-shops in department stores and an online shop.

Tutto Piccolo



Asia, where it has been operating for the past six years, is now a focal point for growth. The Central department store in Jakarta’s Gran Indonesia mall is now home to two exclusive shop-in-shops: Tutto Piccolo and Ágatha Ruiz de la Prada Baby, of which it is licensee. The new PoS will boost the group’s position in Asia, where it already has another 14 direct PoS in China (Hong Kong and Macao), Taiwan and Japan. Singapore and continental China are two of its next objectives.

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