Lovesac, the Real Luxury at Home
Launches Limited Edition Sac Collection and Tumblr Timeline for Its #LovesacFamily.
Lovesac, the company that first became known for its giant, foam-filled Sacs and later for its Sactionals couches, is celebrating the past 20 years of love since its founder, Shawn Nelson, handsewed the first Lovesac Sac in his parents’ basement.
The original Sac, which measured nearly seven feet across and was stuffed with everything from packing beads to chopped-up camping mattresses, became the talk of Salt Lake City in the summer of 1995. Soon, Shawn began fielding requests for his oversized, overstuffed Sacs from friends and family.
Over the next two decades, what began as a one-man operation has evolved into one of the fastest-growing furniture companies in the world. Lovesac not only makes its wildly popular line of signature pillowlike Sacs, filled with premium, shredded Durafoam, but has also introduced the world to Sactionals – the world’s first and only completely modular, machine-washable, infinitely changeable, go-anywhere, do-anything couch system.
«When I graduated high school, I had no idea that I wanted to build a company that built couches,» said Lovesac Founder and CEO Shawn Nelson. «What we have collectively accomplished over the past two decades is nothing short of remarkable. And it could not have been done without people around the world who share my belief that the family couch is the center of the home. It is so much more than just a piece of furniture. It’s the epicenter of life and love, togetherness and happiness.»
To celebrate this long and storied history of entrepreneurial accomplishment, Lovesac is offering four limited edition Sacs, each a throwback to a significant moment in the company’s history.
- The Original 2.0 Sac: memorializes the very first Sac, nodding to that Sac’s black and tan design, but with a re-designed reversible format: stylish, puffy, black quilted nylon on one side, ultra-comfy, tan jersey knit on the other. Like the first Lovesac ever made, each of the 240 Original 2.0 Sacs is handsewn and delivered in a commemorative bag signed and numbered by Shawn Nelson.
- Divasac: reminiscent of the moment in time that put Lovesac on the map and transformed the company forever, when Lovesac received an order for 12,000 fuzzy pink and blue Sacs to be delivered to mall retailer Limited Too in time for Christmas. With a nascent manufacturing operation and no idea where to source 30,000 yards of fabric, the quest to fulfill the order built Lovesac from the ground up.
- Dotcomsac: celebrates the love affair between digital innovators and Lovesac. It features pockets to hold a phone and tablet for those long nights in front of a screen.
- Moviesac: The Sequel: commemorates the partnership between Lovesac and Landmark Theatres, when ultra-comfy red Sacs took up residence in the first few rows of a theater and immediately became the most sought-after, best-worst seats in the house.