Opening of Minotti Miami Monobrand Store
Located in the heart of Miami’s Design District is the Minotti Miami showroom, the company’s fourth flagship store in the USA, after Los Angeles, New York and Chicago.
The interior project was completed in collaboration with DDC, also a company partner in Minotti New York. Design of the single-story showroom that opens out over more than 900 sq. m of floor area and has a vast series of windows along the entire facade was created by Minotti Studio. Relying on the vast design experience gained in many years of partnership with architect, Rodolfo Dordoni, Minotti Studio has crafted an interior design project that employs the materials and colors characteristic of the brand to celebrate the unique tastes and lifestyle of Miami. The result is a sophisticated ensemble that exudes an elegant and cosmopolitan spirit, exquisitely in keeping with the area and pure expression of the Minotti style.
The floors are in resin, while the cement walls alternate with wood paneling. The space is punctuated by pivoting Red Gum wooden partitions which, in addition to providing separation between the various settings, lend a palpably dynamic feel to the project. Also in the brand’s typical and increasingly recognizable trademark style is the ceiling clad in wood strips that characterizes the central part of the showroom, whose focal point is the elegant two-sided fireplace. From here, access leads directly to the outdoor area where numerous elements from the Lifescape collection are featured – the Alison Dark Brown ; Outdoor sofa and Aston Cord ; Outdoor and Le Parc chairs.
Minotti’s Miami showroom offers an especially sophisticated architectural context in which it is possible to
view all the most compelling products in the company’s collection. Along with the Hamilton, White, Collar,
Leonard and Andersen seating systems, to name just a few, numerous armchairs and complementary
furnishings are featured.
Visitors to the Minotti Miami showroom are treated with an authentic brand experience that clearly conveys
the brand’s style language and its unique characteristics as well as its ability to combine innovation and
tradition, luxury and restraint, design and comfort. With the opening of Minotti Miami, the number of the company’s flagship stores around the world rises to thirty-one.