Sleep On It
Beautyrest builds on luxury success with new Beautyrest black.
After a year of record-setting sales, Beautyrest is set to debut twelve new models in its premium Beautyrest Black line at the January Las Vegas Furniture Market. Since 2012, Beautyrest Black sales have skyrocketed as the brand’s signature approach to combining technology and luxury has sparked consumer interest in the luxury category. The line has more than doubled in sales since 2012, making it one of the fastest growing bedding lines in the industry.
«In 2014, we set the bar for luxury marketing in the industry when we re-launched Beautyrest Black with a focus on technology, luxury and breakthrough marketing featuring Patrick Dempsey. In 2016, we’ll take this to another level with an even better product line that has exclusive new features to deliver luxurious sleep and an even bigger marketing campaign featuring another A-list celebrity spokesperson,» says Jeff Willard, Executive Vice President of Marketing for Simmons Bedding Company, LLC («Simmons»).
All Beautyrest Black models will contain the line’s signature Micro-Diamond Memory Foam, which leverages the conductive property of diamond particles to move heat away from the surface of the mattress. This staple technology pairs with Beautyrest’s patented Advanced Pocketed Coil technology for the ultimate in sleep luxury.
Higher-end models will feature the introduction of BlackICE Memory Foam, which adds a «cool to the touch» treatment at the surface designed to keep the sleeper cool and comfortable while falling asleep.