The Fastest Growing Mattress Brand
With 22% Growth In 2014, Leading Industry Publication Ranks Kluft/Aireloom Fastest Growing Manufacturer In Sleep Products.
Industry rankings from a leading industry publication cited E. S. Kluft & Company/Aireloom as the fastest growing mattress brand in 2014, showing a breathtaking 22-percent increase in sales for the period. Most of the other companies either lost market share or gained small amounts. As a result in the jump in sales, the company moved up two spaces in the rankings to become the 13th largest producer in the nation.
«We are grateful to Furniture Today and our industry colleagues for recognizing the wonderful growth we have achieved. It is a testament to our retail partners who have carried and supported our brands and to our dedicated employees who are committed to our retail partners,» said E.S. Kluft & Company Chief Executive Officer David Binke.
The company announced its acquisition by Flex Group of Spain in April this year a deal that has helped establish Flex Group as the world leader in luxury sleep product while broadening the reach of the E.S. Kluft brands into international markets. The company is also introducing three new, top-secret Aireloom mattresses at the Summer Las Vegas Market in August. In September, E.S. Kluft will launch its first-ever national ad campaign in recognition of Aireloom’s 75th Anniversary.
«Exponentially building on the momentum of the past few years, 2015 has been an exciting year for us,» said Binke. «We’re continuing to find new and intriguing ways to provide consumers with the best sleep experience while giving retailers the opportunity to increase margins and enhance their businesses’ reputations with their customers.»
E.S. Kluft & Company, a subsidiary of Flex Group of Spain, acquired the Aireloom brand in 2004. Kluft produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 350 doors in the United States and internationally.
Aireloom is the company’s moderate luxury range mattress, has just been rebranded and offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching. The company’s lines feature the most advanced patented designs as well as the highest quality materials.