Kitchen of the Future
The Whirlpool Every day, care campaign breaks through a sea of cold technology with innovations and smart appliances inspired by the way families care for each other.
The brand continues to champion the importance of small acts of care in shaping the people we love and the world in which we live by showcasing care-inspired future concepts, an award-winning 2016 product portfolio and the revolutionary Every day, care Project, using smart home technology to help families in need.
“Out of the 20,000 gadgets introduced at CES, we believe the ones that are the most powerful fill a human need. The best technology should allow us to be more human, helping us care for the people, the community and the world around us,” said Chelsey Lindstrom, brand manager, Whirlpool brand. “To us, care is adapting and anticipating, all behaviors that guide our technology advances.”
The Whirlpool Interactive Kitchen of the Future concept simulates a day in the life of a dad caring for his family in a smart kitchen ecosystem with live cooking demonstrations throughout the show. It highlights the kitchen as a cooking and informational hub, showcasing how Whirlpool smart technology will help a family cook, clean and care in the near future.
Using a smart backsplash and countertop, the kitchen anticipates, guides and adapts to unforeseen changes like unexpectedly caring for a sick child – from personalizing a favorite recipe to measuring the nutritional content in a packed lunch to sharing breakfast ideas based on how much time a parent has to get their children out the door in the morning rush.