Blundstone Collaborates With Ducati

Brand Hosts Motorcycle Journey Throughout the Pacific Northwest, Inviting Fans to Follow on Instagram and Enter to Win a Ducati Scrambler.

The Luxonomist. 16/09/2015

Iconic footwear brand Blundstone is pleased to announce the launch of its #HowIRoam campaign in support of the brand’s recent collaboration with world renowned motorcycle brand Ducati. In partnership with Ducati Scrambler, Blundstone has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler’s official apparel and accessory collection. To celebrate the release, Blundstone is embarking on a motorcycle journey throughout the Pacific Northwest ending October 9th, 2015. The ride is a part of a national promotion, culminating with a Ducati Scrambler giveaway.

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Blundstone #HowIRoam Ducati Scrambler Campaign (Photo: us.blundstone.com)

The #HowIRoam campaign is a celebration of the exhilarating feeling of doing what you love. With no itinerary and no set plans, fans can follow the adventure at @blundstone on Instagram where the brand will document the journey through the sharing of videos and photographs. Additionally, fans can enter-to-win weekly prizes including Blundstone #800 Ducati Scrambler boots, gear from leading outdoor brand Poler Stuff along with the grand prize—a new Ducati Scrambler. By following @Blundstone on Instagram and posting photos of living life to the fullest using #HowIRoam, fans will be automatically entered to win.

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Ducati Scrambler Limited Edition. Click to buy

«#HowIRoam gives Blundstone a chance to bring our brand to life and share imagery and stories through our social platforms,» says International Sales Executive, Andrew Ross. «We’re very proud to have collaborated with Ducati Scrambler and to offer a motorcycle to a brand enthusiast through this exciting promotion. We’re looking forward to engaging with our customers and seeing the imagery and stories they share.»

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Blundstone 1442 Burgundy Rub Womens Series. Click to buy

With its release of the 2015 Scrambler, Ducati has focused on a «post-heritage» style, taking the best of the past and creating something unique and contemporary; synonymous with the core manifesto of the Blundstone brand. Recognized as quite possibly the world’s most comfortable, most durable boots ever made, Blundstone is known for its iconic elastic-sided Chelsea boots that offer durability and classic styling.

 

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