BMW Motorrad Sets Course for Future Growth
Target of 200,000 units by 2020 and major expansion of retail network.
The BMW Group has set its motorcycle segment new targets for the coming years. By introducing additional models and entering new market segments, the company aims to win new customers worldwide, increasing deliveries of motorised two-wheel vehicles to 200,000 units by 2020.
“We want to sustain our profitable growth in the motorcycles segment over the coming years and make a lasting contribution to the success of the BMW Group,” commented Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce and Aftersales. “To achieve this, BMW Motorrad will develop its business with new products and expansion in growth markets.”
Entry into the segment below 500 cc will lay the foundation for growth, starting with the world premiere of the new BMW G 310 R. The compact, agile one-cylinder motorcycle has been specially designed for the growing Asian and South American markets, as well as Europe.
“With the BMW G 310 R, BMW Motorrad is bringing a genuine premium offering to the segment below 500 cc,” said Stephan Schaller, head of BMW Motorrad. “We will also be expanding our urban mobility offering in this class – including bikes with electric drive trains.”
Notwithstanding this new development, BMW Motorrad’s core business will remain the exclusive premium segment above 500 cc. The company is market leader in 26 countries and delivered more than 121,622 (+11.5% year-on-year) vehicles to satisfied customers worldwide in the year to the end of October. This means that motorcycle sales have almost reached last year’s record level (123,495 units) after just ten months.