Designed by Sound

Fractal amplifies the Peugeot i-Cockpit with sound.

The Luxonomist. 08/09/2015

PEUGEOT FRACTAL is an electric urban coupé revealing a prospective design of the PEUGEOT i-Cockpit® that explores another of the senses: following on from visual; embodied by the headup display, and touch; with the compact steering wheel and touchscreen, PEUGEOT FRACTAL showcases unprecedented attention to acoustics in automotive design.

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Peugeot Fractal. Click for more information

The result is a level of auditory perception that further enriches the driving experience. PEUGEOT FRACTAL also features a sound signature created by sound designer Amon Tobin, which plays when the driver opens the doors using the smartwatch remote system. What follows is a unique electric coupé driving experience offering a wealth of sensory exploration.

«The simultaneous launches of the ‘8’ range and the PEUGEOT i-Cockpit® gave fresh impetus to the Brand. The PEUGEOT i-Cockpit® is a distinguishing feature of our vehicles. It transforms the driving experience, making it more instinctive, and amplifies driving sensations.» said Maxime Picat, PEUGEOT Brand CEO. «The PEUGEOT i-Cockpit® has garnered a real following among customers by offering a tangible improvement in driving pleasure. The PEUGEOT FRACTAL project explores new possibilities by further enhancing the cockpit experience through the use of sound to enrich information and enhance driving pleasure.» said Jérôme Micheron, PEUGEOT Strategy Director.

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Peugeot Fractal. Click for more information

PEUGEOT FRACTAL is an electric urban coupé revealing a prospective design for the PEUGEOT i-Cockpit® that explores the sense of hearing in addition to sight and touch. It makes driving even more instinctive, creating an unparalleled on-board experience.  PEUGEOT FRACTAL is an ideas incubator that explores new design and manufacturing processes. 3D-printed parts represent more than 80% of the interior trim surface. The anechoic materials were made through generative design – a process used to achieve the perfect component.

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Peugeot Fractal. Click for more information

The 40 kW/h lithium-ion battery powers the electric motors on the front and rear axles to provide a total output of 150 kW/204hp and combined-cycle autonomy of up to 450km. Variable ground clearance allows the vehicle to adapt to different types of terrain. The 7cm clearance for motorway driving improves aerodynamics to range and boost battery life. This can be increased to 11cm in urban environments, allowing the car to take speed humps and car park entrances in its stride.

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