Infiniti Announces New Naming Strategy
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models.
Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti’s new Q badge will be the Q50, an all-new premium sports sedan.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti’s desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio. Infiniti, the premium automotive brand, reflects its brand promise «Inspired Performance» with a model line-up of sedans, coupes, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology.
Infiniti was launched in 1989 in the United States. Infiniti’s global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in the Ukraine and in one of the world’s fastest growing luxury automotive markets, China. In 2008 Infiniti launched in Western and Central Europe, which has added 19 additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.’s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July. Infiniti brand is a part of Nissan Motor Co.