Pininfarina Designs the Future
The best way to celebrate the past is to look to the future.
This is the reason why Pininfarina has chosen to conclude a year of celebrations for its 85th anniversary promoting a workshop in collaboration with a selection of the most prestigious international design schools: Italian IAAD and IED, French ISD and Swedish UMEA.
The workshop aims at offering the vision of the designers of tomorrow on a subject that is particularly dear to Pininfarina: «On board emotions in the mobility of the future». Starting from the evolution towards new forms of autonomous mobility, which is giving a growing role to life on board of the vehicles, Pininfarina proposes an in-depth reflection on how these new forms of mobility can affect the functionality of the interiors and the emotional and sensorial experience on board.
«The workshop is an important opportunity to open a dialogue between Pininfarina and students – explains Fabio Filippini, Chief Creative Officer Pininfarina. – A concrete, collaborative expression with four distinguished design schools is an opportunity for contamination of complementary cultures working together in a single European scenario. The spirit is that of a global brainstorming, synergistic and not competitive, a way to give each student the opportunity to express their vision. It seemed the best way to close the year 2015, so important for our Company».
The workshop, which will last from 3 to 6 days depending on the needs of each school, takes place between November 2015 and March 2016, and involves a total of 80 students. Each school is followed by one or more designers of the Pininfarina team and all the research is supervised by Fabio Filippini.