Pininfarina Designs the Future

The best way to celebrate the past is to look to the future.

The Luxonomist. 30/12/2015

This is the reason why Pininfarina has chosen to conclude a year of celebrations for its 85th anniversary promoting a workshop in collaboration with a selection of the most prestigious international design schools: Italian IAAD and IED, French ISD and Swedish UMEA.

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Pininfarina Fuoriserie Micro-Bolide. Click to buy

The workshop aims at offering the vision of the designers of tomorrow on a subject that is particularly dear to Pininfarina: «On board emotions in the mobility of the future». Starting from the evolution towards new forms of autonomous mobility, which is giving a growing role to life on board of the vehicles, Pininfarina proposes an in-depth reflection on how these new forms of mobility can affect the functionality of the interiors and the emotional and sensorial experience on board.

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Pininfarina Fuoriserie Bespoke Bike. Click to buy

«The workshop is an important opportunity to open a dialogue between Pininfarina and students – explains Fabio Filippini, Chief Creative Officer Pininfarina. – A concrete, collaborative expression with four distinguished design schools is an opportunity for contamination of complementary cultures working together in a single European scenario. The spirit is that of a global brainstorming, synergistic and not competitive, a way to give each student the opportunity to express their vision. It seemed the best way to close the year 2015, so important for our Company».

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Pininfarina the Bridge Briefcase. Click to buy

The workshop, which will last from 3 to 6 days depending on the needs of each school, takes place between November 2015 and March 2016, and involves a total of 80 students. Each school is followed by one or more designers of the Pininfarina team and all the research is supervised by Fabio Filippini.

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