A New Line of Mass-Tier Smartphones
LG Electronics (LG) unveiled its K series with the advanced camera technology and UX features of LG’s premium models.
LG K Series smartphones will be the first to offer LG’s glossy pebble design language, a contemporary, stylish look with a curved, modern finish aimed at a younger audience. The glossy pebble design is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless style that could only be made possible because the sides of K Series smartphones are free of button clutter. With design cues borrowed from nature, the K10 and K7 feel premium, but they are affordably priced.
The back cover features an intricate woven pattern for optimal grip and confidence when on the move. And because consumers on the move tend to enjoy an active lifestyle, the K Series is designed for multimedia creation and consumption in mind. Its roomy display shows images and videos captured with the most advanced camera on a smartphone in this category — 13-megapixel on the rear and 8-megapixel on the front of the K10.
Featuring LG’s popular Gesture Shot and Gesture Interval Shot, taking selfies is easy and hassle-free. Gesture Shot enables users to take photos simply by raising an open hand in front of the lens and then clenching it into a fist. Closing one’s hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos. Both devices are equipped with Flash for Selfie on the front to help users capture priceless moments whenever and wherever the need might arise, even in the dark.
«Our 2016 K Series is the latest example of LG applying it best mobile technology and premium design philosophy across numerous smartphone categories,» said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. «Customers equate the LG name with great smartphone imaging technology and we are committed to delivering on that flattering expectation.»