Ameluna

Under the slogan «A Bright Future», Mercedes Benz Style is cooperating with premium Italian light design company Artemide. At the “Light + Building” trade fair, which will take place between 13 and 18 March 2016 in Frankfurt am Main, both companies will present their first joint product: the «Ameluna» pendant lamp. It embodies the Mercedes Benz design philosophy of sensual purity, which is characterised by the aesthetically complex interplay between pure forms, sensual surfaces and intelligent high-tech.

The body of the lamp, whose dynamic layout was inspired by the underwater world, looks like a perfect circle. However, the volume exhibits a tensioned surface which, depending on the viewing angle, is characterized by a dynamic curve. This gives the lamp a high degree of sensuality. «Ameluna» does not need a central light source. The lamp produces an appealingly mystical light atmosphere similar like bioluminescent creatures.

Situated at the bottom edge is an extremely flexible printed circuit board with 288 LEDs to provide an optimum illumination. Some of the light is scattered through the transparent body, causing the entire lamp to glow thanks to an innovative optic solution expression of the Artemide optoelectronic applied research. The high-end variant additionally comes with a separate light source in various colours, which generates ambience lighting, familiar from Mercedes vehicles. «Ameluna» is controlled from an app.

«Artemide as well as Mercedes Benz are well known for their high demand for design and the creation of iconic products. Within the collaboration my team and I created an exclusive designer piece that bear the potential of a modern design icon”, says Gorden Wagener, Vice President design Daimler AG. “The pendant lamp ‘Ameluna combines beauty and intelligence and hence perfectly embodies our design philosophy of sensual purity.”