Earth Mode

Johnnie Walker partners with Earth Day Network to plant trees to offset users' carbon footprint

The Luxonomist. 21/04/2016

Research suggests that the average online user consumes 130 kgs of carbon a year – the equivalent to driving 740 km in a car – which could be offset by planting four trees. A new plug-in for Google’s Chrome browser launched ahead of Earth Day on Friday (22 April) will help educate people about how much energy they consume online by calculating their digital carbon footprint and, as a result, inspire them to think about their everyday energy efficiency.

Plug 1
A new plug-in for Google’s Chrome browser. Click to download

The new Chrome plug-in comes from Johnnie Walker, makers of the world’s best-selling Scotch whisky, who are partnering with Earth Day Network to urge people to take a small but progressive step towards helping the environment.

Plug 2
Earth Day. Click for more information

Earth Day Network is a global movement that aims to inspire, challenge ideas, ignite passion, and motivate people to take action on environmental issues. 

Plug 3
Johnnie Walker will plant up to 75,000 trees as part of Earth Day Network’s Canopy Project

By measuring online usage over four weeks, the plug-in calculates the user’s annual consumption of energy.  To offset it, Johnnie Walker will plant up to 75,000 trees as part of Earth Day Network’s Canopy Project, which has planted more than three million trees since 2011 in areas in need of reforestation, such as in East Africa.

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