Fashionable Fitness Device

Partnership Provides Women with the Opportunity to "Try Before You Buy".

The Luxonomist. 31/07/2015
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Mira Fitness Bracelet. (Photo: Click to buy

Finding a wearable fitness tool that’s right for you can be difficult with the variety of options on the market today. That’s why Mira has partnered with Lumoid to make the first fashionable fitness device designed for and inspired by women available to consumers for a two week trial period.

«Leveraging the trend in trying before buying is just one way that we’re building a connection with future Mira advocates,» said Rob DeMento, chief executive office for Mira Fitness. «In addition to the eye-catching, fashion-forward bracelet designs, just trying Mira for two weeks can start to change behavior through the personalized insights and inspiration which ultimately lead to measurable and meaningful results.»

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Mira Fitness Tracker and Bracelet. (Photo: Click to buy

«We’ve found that people like having the opportunity to try wearable devices before choosing the product that fits their style.» Aarthi Ramamurthy, founder and chief executive officer for Lumoid. «Our customers have asked for more fashionable options when it comes to wearables, which is why we’re excited to add Mira to our roster.»

Mira is a stylish bracelet, activity tracker and mobile app rolled into a complete experience that provides tracking and motivation throughout the user’s fitness journey. When not worn as a bracelet, Mira can be discreetly clipped to clothing or placed in a pocket.

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Mira Fitness Bracelet available in Brushed Gold and Midnight Purple. (Photo: Click to buy

Mira’s custom mobile application is available on iPhone® 4S and above, iPad® (3rd Generation) and above, iPad® Mini, iPod® Touch (5th Generation) and above, and iOS 7 and above. Mira is available in Midnight Purple and Brushed Gold in three sizes: petite, small and medium. MSRP: $169

Mira™ Fitness is a health and fitness technology company devoted to helping real people meet their health and wellness objectives. Mira™ Fitness user-centric offerings incorporate a balance of sophistication and approachability coupled with actionable insights that help people make the most out of their fitness routines. Mira™ Fitness mission is to inspire individuals to achieve the goals that matter most to them.

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Mira Fitness Bracelet. (Photo: Click to buy

Lumoid is building the next generation electronics retail experience by providing a simple way to rent, try, and buy consumer electronics. Backed by YCombinator and founded in Jan 2014, Lumoid partners with the best brands and provides affordable access to CE categories such as drones, wearables and photography gear.

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