Hallmark Celebrates NYFW With Julianne Hough

Hallmark Signature celebrated New York Fashion Week in style with a champagne fete featuring special guest, Julianne Hough, at the Signature Style Social Shop in Soho, Manhattan. At the event, guests enjoyed a champagne toast and meet and greet with celebrity fashionista Julianne Hough. Hough shared what Signature style means to her, her favorite Signature cards, and how the at-trend card designs reflect her own personal style. Hough also selected a few Signature cards to send to friends and family.

“They say a picture is worth a thousand words and Hallmark Signature cards are the embodiment of that sentiment,” said actress, dancer and fashionista Julianne Hough. “The Signature cards are a perfect way to express your love to friends and family with extra flair.”

“We love helping consumers make a statement with a greeting the recipient will want to save, and our Signature cards do just that in a fun and fashionable way,” said Amy Merchant, director of branding for Hallmark Signature. “As a celebrity known for her fabulous personal style, we’re thrilled to have Julianne help us celebrate what Signature style is all about.”

Hallmark Signature is a brand of fashionable and fabulous greeting cards featuring stylish embellishments such as lace, feathers and gemstones. The premium cards are hand-crafted with unique processes and luxe paper stocks. Hallmark Signature cards can be found at Hallmark Gold Crown stores, online at Hallmark.com and other retailers where Hallmark is sold.