Pandora Presents Mumford & Sons Live

Live Audio Stream of Sold-Out Show Enjoys Unprecedented Success

The Luxonomist. 13/07/2015
Mumford & Sons Live
1 Million Station Adds for Pandora Presents: Mumford & Sons Live at Merriweather Post Pavilion (Photo: Business Wire)

Pandora, the leading Internet radio service, announced today that over 1 million listeners added Pandora’s “Mumford & Sons Live” station. Pandora partnered with the Grammy-winning Glassnote Records artist to livestream the band’s sold-out show at Maryland’s Merriweather Post Pavilion on June 10. The station also features a track-by-track archive of the show as well as an exclusive video interview.

The Mumford & Sons live station is a unique opportunity for Pandora listeners to experience Mumford & Sons’ widely praised live performances, regardless of where they are.

This show is the latest example of Pandora connecting artists with fans, following the launch of its Artist Marketing Platform (AMP) late last year, the livestream of Jack White’s sold-out concert at Madison Square Garden in January and its partnership with AEG Live and the Rolling Stones to offer listeners an exclusive ticket pre-sale for the band’s ZIP CODE tour.

Mumford & Sons 3
Mumford & Sons

Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single «seed» – a favorite artist, song, or genre.

Pandora
Pandora Internet Radio. (Photo: pandora.com)

The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological «DNA» and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks.

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