The World’s First Virtual Beacons

New technology offers brands unprecedented contextualized mobile and location-based digital marketing capability.

The Luxonomist. 24/03/2015
SmartFocus virtual beacons in-store

As part of The Message Cloud, SmartFocus will be offering the world’s first virtual beacons that render current beacon technology redundant. Thanks to virtual beacons, brands can now benefit from proximity technology without the constraints of complex hardware integration or maintenance, while still being able to trigger micro-location messaging to enable a contextual experiences. No other indoor mapping technology can do this using just a floor plan.

SmartFocus’s best-of-breed Message Cloud technology gives brand marketers a holistic view of their customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales. The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.

SmartFocus. Make clic to know more
SmartFocus. Make clic to know more

SmartFocus is an innovator in messaging and communications, enabling the world’s largest brands – including Nestlé, Mercedes-Benz, Macy’s and Levi’s and to understand and connect more closely with today’s connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel.


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