Mix Summer Throwdown

Hard Rock Hotels & Casinos Partners with mixcloud to launch global DJ contest.

The Luxonomist. 17/07/2015
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Hard Rock Hotel Ibiza. (Photo: hrhibiza.com)

Recognized for infusing hospitality with musical experiences, Hard Rock Hotels & Casinos presents the mix. Summer Throwdown DJ contest in partnership with Mixcloud – the worlds leading digital platform for DJs and radio presenters alike. From July 15, 2015 through August 15, 2015, emerging DJ’s and mix masters worldwide are invited to submit their best original mix for a chance to win the opportunity to DJ a live set at Hard Rock Hotel Ibiza.

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Hard Rock Hotel Ibiza. (Photo: hrhibiza.com)

The contest comes to life through the brand’s in-room music amenity program, The Sound of Your Stay®. The program’s latest component, mix., offers hotel guests the chance to be a part of the EDM movement, as they check out and practice mixing beats on professional DJ equipment, all in the comfort of their hotel room at no additional cost. Bringing the experience from hotel rooms to center stage, the mix. Summer Throwdown contest is open to all fans worldwide.

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Hard Rock Hotel Ibiza. (Photo: hrhibiza.com)

«DJ’s and producers, whether it be in the studio, club, or in the bedroom are the future of music and it’s inspiring to see how many of these artists are able to push new musical boundaries and create meaningful and inspiring art,» says Matt Watts, director of music and marketing for Hard Rock Hotels & Casinos. «I’m thrilled that Hard Rock has the opportunity to utilize a platform like Mixcloud to give these up-and-coming creators a platform to showcase their work and to give them the opportunity to DJ at a world-class venue like Hard Rock Hotel Ibiza, as well as get some new gear from our partners.»

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Hard Rock Hotel Ibiza. (Photo: hrhibiza.com)

«We’re proud to be partnering with Hard Rock – a global brand that supports creative originality and the evolution of music – to help run one of the world’s largest DJ contests,» said Nico Perez, Mixcloud co-founder and U.S. director. «Music is an experience and we are excited to bring one lucky winner the experience of a lifetime – a real money-can’t-buy prize.»

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Hard Rock Hotel Ibiza. (Photo: hrhibiza.com)

All entries with more than 50 listens will be judged by an expert panel of artists, such as Morgan Kibby of Grammy nominated electronic band M83 and White Sea, and Rob Garza, the globally recognized DJ best known for his work as the founding member of Thievery Corporation. Judging will be based upon Mixcloud popularity (plays, reposts and favorites), as well as creativity and originality. The grand-prize winner will have the chance to DJ a live set at Hard Rock Hotel Ibiza. Second and third place contestants will receive prize packs from Native Instruments, Blue Mo-Fi, and Blue Microphones.

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