Agatha Ruiz de la Prada Conquest US and Canada
Agatha Ruiz de la Prada Launches a New Collection of Bed Linen in the United States and Canada
Designer Agatha Ruiz de la Prada continues to be one of the most creative and surprising designers in the fashion world. In 2015, her daughter Cosima and son Tristan, have joined the management team of the company (eager to bring their youthful ambition and international experience to breathe new life into the brand).
This season witnesses a new collaboration with the U.S. conglomerate Revman, for which the inimitable Spanish designer has created a special line of bed linen for the US and Canadian markets, to be distributed online through Beddinstyle, JC Penney, Target, BJG and Amazon.
With a trajectory of over 30 years as an independent fashion designer, Agatha Ruiz de la Prada has become a household name not only in Spain, her native country, but also far beyond its borders. With flagship stores in Madrid, Paris, Milan and New York, Agatha Ruiz de la Prada has established her highly recognizable and colorful branding throughout the world. Agatha’s conquest of the Latin American market is particularly hard to miss, as her person and brand incite fanatical following in Mexico, Colombia, Peru, Chile, Argentina, and Uruguay, among others. This passionate link to the Latin American market is no doubt a great vehicle to appeal to the over 50 million latinos living in the United States.
A pioneer in the fashion industry, Agatha Ruiz de la Prada’s work quickly transcended the boundaries of the Spanish market. Colorful, bold and eternally optimistic, the Agatha Ruiz de la Prada brand is difficult to overlook and has proven extremely adaptable to a wide array of different objects. Currently managing 35 licenses and a presence in 160 countries, Agatha’s creative portfolio may be regarded as a total lifestyle permeated by her powerful colorist ethos.
Catering to the more extravagant tangents of fashion’s avant-garde, Agatha Ruiz de la Prada aroused fervor among the millions of fans of teen sensation and singer Miley Cyrus who has shown off a number of her creations in 2015.
Miley, taken in by the tongue-in-cheek spirit of the designer, has chosen to wear her dresses to award ceremonies, TV programs and live on stage during her latest tour of the U.S., multiplying the brand’s presence in the media, and bringing recognition among younger generations.
The rogue colorist designer has kept her finger on the pulse of the New York fashion scene for the last 15 years, when she opened a store in New York, originally in SoHo, and as of 5 years ago, at her current location in the funky streets of TriBeCa. The New York store on 466 Greenwich Street was designed by the renowned interior designer Karim Rashid combining his signature mirrors with Agatha’s fuchsia in a striking explosion of avant-garde special expression.