El Ganso, Unflagging Globetrotter
After opening in Antwerp, Rome and Mexico, the Spanish college-style brand now has 98 points of sale in ten different markets.
When brothers Clemente and Álvaro Cebrián created El Ganso, back in 2004, they gave their brand name the Spanish word for ‘goose’, both for the elegance of this bird and because the Spanish expression ‘doing the goose’ (or horsing around) suggests doing something fun. Today, El Ganso is also synonymous with doing business and doing it very well.
The Spanish company came to life as a sneaker brand but now offers a wide range of smart, meticulously-made clothes in an original, nostalgic style for men, women and kids. In just a decade, its clothes, footwear and accessories – wardrobe choices designed to express individualism – are a global success story, with nearly a hundred PoS in Spain, Portugal, France, Belgium, UK, Chile, Mexico, Netherlands, Italy and Germany, plus an online shop with worldwide delivery.
El Ganso brought 2014 to a close with a new shop at 20, Korte Gasthuistraat in Antwerp, its first PoS in Belgium. It also chose 77, Via Frattina in Rome as the location for its second shop in Italy, which joins the first shop at 40-42, Via Manzoni in Milan. In Mexico, one of its strongest markets, it opened its fifth PoS: an outlet store at Premium Outlets Punta Norte. And so it continues: in 2015 the brand intends to carry on growing “at a steady pace”.