Nike and FC Barcelona teams up again

Blaugrana and the Senyera, in Catalonia’s proud golden yellow and red, are synonymous with both the club and the city, Nike said.

The Luxonomist. 02/06/2015
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The new FC Barcelona home and away kits pay tribute to these symbols of FC Barcelona’s heritage and identity.

Camp Nou on matchday is a sea of flags waved by FC Barcelona’s fervent, passionate supporters. The instantly recognisable blue and deep red of the Blaugrana and the Senyera, in Catalonia’s proud golden yellow and red, are synonymous with both the club and the city – both hang from balconies, fly on flagpoles and are wrapped around fans and players alike in moments of triumph.

 FC Barcelona will play in a bold new home kit from Nike next season. The club’s famed blue and deep red stripes will be horizontal, inspired in the horizontal stripes on the Blaugrana flags fans hold aloft on match days at Camp Nou. Horizontal stripes have previously been worn by FCB basketball, rugby and athletics teams, but this is the first time in the club’s long and rich history that the football team will don horizontal stripes.

The four deep red horizontal stripes are set against a blue background, an unmistakably Blaugrana design for FC Barcelona fans around the world. The Senyera is embedded into the collar in a golden yellow trim with four thin red stripes around the outside of the shirt’s streamlined and modern V-neck. The inside of the collar features the club’s renowned motto, “Més Que Un Club” (“More Than A Club”), which is also imprinted in large letters on the seats at the Camp Nou.

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The club’s famed blue and deep red stripes will be horizontal.

The shirt’s golden yellow stripe down each flank continue along each side of the shorts, which are in classic FC Barcelona red. The new home socks are blue with a deep red band at the top, featuring a wide stripe of small chevrons on the calf in golden yellow. The iconic Senyera flag, so central to the culture of the city and the club, infuses the new away kit, which is adorned with evocative colors and detailing.

The new away shirt is predominately golden yellow, a hue long associated with Catalan unity. On the back, four vertical red stripes on a golden yellow background run from the shoulders to the hem. This design is inspired in the way that FC Barcelona fans wear the Senyera around their necks as a cape in celebration and support, expressing their love for both Catalonia and their club.

The shirt boasts a modern crew neck collar, golden yellow at the front to match the body of the shirt, and two stripes at the back in Blaugrana colors around the neck — a reference to the color of the club’s home kit. Tucked inside of the back of the collar is the club’s renowned motto, “Més Que Un Club” (“More Than A Club”).

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On the back, four vertical red stripes on a golden yellow background run from the shoulders to the hem.

The shirt also features a blue stripe along each flank. The stripes continue along each side of the shorts, which are light blue, a nod to away kits worn by legendary FC Barcelona players in the early 1970s. “These new kits celebrate the club’s pride, passionate support and rich heritage. These kits are the result of close collaboration between FC Barcelona and Nike and reflect an in-depth understanding of the club’s unique cultural significance and our shared commitment to revolutionizing the game of football.” Martin Lotti, Creative Director for Nike Football

The new FC Barcelona home kit is available to buy from nike.com/fcb and in store from May 26.  The away kit will be available to buy from June 25. While the new home and away kits represent proud symbols of the club, they also exhibit the very latest in Nike performance innovation, fabric technology, moisture management and environmental sustainability.

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