Fashion Philosophy

It is necessary to look for a place to introduce true contents in the fashion world. Brands, enterprises and fashion communication must employ standards to define the aesthetic apparel.

Lourdes Delgado. 15/04/2015

Liu.jo S/S 2015. Make clic to buy

This is the case of Liu.jo. Its owners, Marco and Vannis Marchi say «Since its first steps in one of the best “made in Italy” apparel clusters to the opening of a 350 m2 flagship store in one of the world’s most important cities, year after year Liu.jo has written the chapters of a story that came to become a full fledged entrepreneurial philosophy that stemmed from a particular take on the contemporary woman».

Truly this brand has the characteristics for triumphing. But this is not merely the essential. A brand must send us a complete message for transforming our imaginary. The best in this brand is its creative philosophy, devoted to the enhancement of the natural femininity and beauty of every woman. It is expressed through a style that is refined, glamorous and is always open to individual interpretations.

Their work is defined by:

the energy and enthusiasm and endeavour
a clear and identifiable stylistic trait
unique clothing and accessories is paramount to unveil the constant inclination to research and quality
the design and production of each item are ensured by a co-ordinated
dynamic and ambitious team looking at the future with determination
intuition and, above all, the wish to convey the natural taste for beautiful things
pragmatic and concrete entrepreneurial vision
the solid experience and know-how of Italy and the Carpi area
authentic traditions, an Italian Style expressing elegance and reliability
class and seduction

In 2014 Dree Hemingway was chosen the new icon of Liu.jo. Her characteristics are:

Sophisticated and cosmopolitan
A talented actress and a supermodel loved by the international fashion world.

She is the ideal star of a brand that has made femininity and international appeal its strengths.

The new ‘liaison’ is launched by a new integrated communication campaign: two short stories, or maybe travel diaries.
With a sophisticated allure
Unique charisma.

Shops in Spain:

Barcelona. Bulevard Rosa, Paseo de Gracia 51
Gran Canaria. Mas Palomas, Oasis Beach Shopping Center, Meloneras Calle San Bartolomé de Tirajana, 139A
Palma de Mallorca. Avenida Jaime III T
Tenerife. ARONA, Centro Comercial Safari, Avenida de Las Américas 5, Playa De Las Américas

I think, the brands mustn’t forget to communicate a message to improve personal development of people.

References: Lou.jo and Àlex Barrau by finallypress.com Photos courtesy Liu.jo