Karlie Kloss in the new campaign for Marc Fisher
Marc Fisher launches #MAKEYOURMARC with FW15 Campaign featuring Karlie Kloss in support of the Kode With Karlie Scholarship.
Marc Fisher announces the #MAKEYOURMARC platform celebrating women nationwide who are making an impact. The goal of #MAKEYOURMARC is simple: to inspire, encourage, recognize and help fund activities of real life role models who do extraordinary work. Marc Fisher has launched the platform in tandem with the brand’s first collection, celebrating FW15 campaign star Karlie Kloss for the ‘marc’ she is making on the world by encouraging young women to learn to code through her initiative, Kode With Karlie.
Marc Fisher will celebrate Kode With Karlie in a yearlong program with proceeds from select styles supporting scholarships to encourage young women to explore computer programming. Karlie Kloss has hand selected 3 styles, the Netty, Tammy, and Yale from the Marc Fisher fall collection and for every purchase of those styles, $20 will be donated to Kode With Karlie. Additionally for every photo or post on Instagram or Twitter with the designated hashtag, #MAKEYOURMARC, $1 will be donated.
The funds provided by #MAKEYOURMARC will allow Karlie to expand the Kode With Karlie initiative, creating programs for high school students and additional scholarships through the Flatiron School with the contribution supporting education around coding.
«I feel fortunate that modeling has given me a platform that I can use to make my ‘marc’,” says Karlie. “I want to use this platform to ignite the same excitement I have for coding in other young women. That’s why I started Kode With Karlie.”
The #MAKEYOURMARC platform will also recognize and bring financial support to real life role models who are making a difference in their communities. Women can nominate themselves or someone who inspires them here. Nominees will be selected throughout the year to receive grants to back their efforts and Marc Fisher will share their stories on the brand’s website and social channels to raise awareness for their inspiring work.
“#MAKEYOURMARC allows me to align my passion with a greater purpose,” says founder and CEO Marc Fisher about the campaign. “It will celebrate and bring financial contribution to incredible women who do extraordinary work. These women are the voices and faces of my brand and the women I have always been inspired by. Karlie is clearly someone making her ‘marc’ while inspiring others to do the same. She embodies the ideals that the #MAKEYOURMARC program wants to recognize and support.”
Marc Fisher, which launched online at www.marcfisherfootwear.com on August 25th, is Marc’s first venture into a fully-curated, namesake collection focused on timeless style and effortless modern design. As Marc defines his legacy, he is doing so by supporting women who are doing the same. His philosophy around work and life has always been about making his ‘marc’ one pair of shoes at a time. In debuting the #MAKEYOURMARC initiative simultaneously, Marc is honored to support the very women who have inspired him throughout his 35 years in the footwear industry.