New Markets for Scandale Paris
Halle Berry's lingerie line, Scandale Paris, now available in Canada.
Boutique la Vie en Rose Inc. is pleased to announce that starting 24th August 2015 it will carry Halle Berry’s lingerie line Scandale Paris in all its 63 la Vie en Rose Outlet locations in Canada and at laVieenRose.com. Launched last fall in the USA by the Academy Award®-winning actress, the iconic French lingerie brand will be a Canadian exclusivity to la Vie en Rose, the largest lingerie retailer in the country.
«I’m thrilled that Scandale Paris is going to launch in Canada with la Vie en Rose,» says Halle Berry, co-owner and curator for the brand. «I look forward to bringing this elegant and timeless European brand, with its impeccable beauty, to more women.»
Scandale Paris, founded in 1932, was rediscovered by Ms. Berry, who was so taken by the brand and its possibilities that she decided she wanted to introduce the timeless and chic lingerie brand to female consumers globally. While Ms. Berry has been associated with a number of luxury brands, Scandale Paris marks her debut as an owner.
«We are delighted to introduce the Scandale Paris brand to Canadian women,» mentions François Roberge, President and CEO of Boutique la Vie en Rose Inc. «This affordable yet stylish and sophisticated intimates line was exactly what we were looking for to complement our la Vie en Rose Outlet offer. We are confident that our la Vie en Rose customers will fall in love with it just like we did, and that Scandale Paris will attract new clients.»
La Vie en Rose is the leading Canadian specialty lingerie and swimwear retailer catering to women aged 25-45. Known as a bra specialist, la Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts nearly 180 boutiques nationwide, divided into three store concepts: la Vie en Rose, la Vie en Rose Aqua, and la Vie en Rose Outlet.
Since the beginning of its international expansion in 2004, la Vie en Rose has opened more than 90 boutiques outside Canada, in 18 countries. Headquartered in Montreal, la Vie en Rose is a true Canadian success story and continues its international growth.
Founded in 1932, Scandale Paris has a rich heritage of sophisticated French lingerie. The brand has been meeting the needs and desires of women for eighty years, preserving its ideal of elegant, timeless beauty, while bringing modernity and innovation to each new decade.
Halle Berry serves as the Creative Director and curator for Scandale Paris, which she co-owns with Hop Lun Ltd., the largest lingerie manufacturer in Asia producing collections for leading global brands. Scandale Paris offers timeless deigns to suit the needs of the modern woman.