Love Is in The Air
New Valentine's Day Collection from PANDORA Jewelry
As Valentine’s Day approaches and consumers are searching for the perfect gift for their special someone, Pandora Jewelry has launched their Love Collection just in time for the most romantic day of the year. According to the National Retail Federation’s 2014 survey, the average consumer plans to spend $133.91 on Valentine’s Day for their loved ones, so this year, give a gift that will last long after the chocolate and flowers are gone.
Inspired by the romance and sentiment of the holiday, the new collection features a series of jewelry with the word «Love» spelled out in sparkling, elegant script with a heart-shaped ‘o’. Add the romantic statement pendant charm to a necklace or bracelet, or pair the Signature of Love necklace with the bracelet and ring for a complete look.
This release is all about the two-toned hearts and versatility. The sterling silver and 14K gold interlocked hearts in delicate studs and matching ring symbolize the bond of love. Stack two or three bands with the two-toned hearts to transition into a look for date night.
There are six new rings launching with this collection that are the perfect gift for every woman, from classic to the trendy-chic. Each ring in this collection is stackable, making it easy to create an original look. The Crossing Paths band features intertwined layers of shimmering stones to reference the bonds of love, while X’s and O’s embellished in dazzling stones encompass a sterling silver band for a hint of glamour. Stack those with the 14K gold symmetrical hearts band to achieve the mixed metal look of the season.
«This collection is all about personal expression», said Keshia Holland, Director Public Relations and Online, PANDORA Americas. «Hearts and Love are the foundation for these pieces, allowing consumers to express how they feel to their special someone for years to come. We invite consumers to view the collection, now available in stores, and give the gift of everlasting memories this Valentine’s Day«.
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No.7,007,507).
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 11,000 people worldwide of whom 7,800 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA’s total revenue was DKK 9.0 billion (approximately EUR 1.2 billion).