Intropia is Back
“Inner utopia” is the central concept behind the latest rebranding process undertaken by the Spanish womenswear brand.
They say good things happen in threes. Originally founded in 1994 under the name Homeless, the Spanish womenswear brand changed its name to Hoss Intropia in 2006, coining a concept through the amalgamation of introspection and utopia.
This was sparked by the start of its international expansion when it opened its first store outside of Spain in the city of London. Now in 2016 it is further focusing its essence under the moniker Intropia. “We’ve launched a new image that’s reflected in the collections as well as the new logo, and we’ve developed a more up-to-date feel for a new era,” the company explained.
As of the current spring-summer 2016 season, Intropia will be adjusting its logistics and production in order to keep up with the increasingly frenetic pace of global consumerism and thus present four collections a year. Three spring-summer services and another three for autumn-winter will ensure a consistent rotation of merchandise at stores and keep the interest of consumers who are constantly on the lookout for the next top trend.
With locations in 13 countries across Europe, Asia and the Americas; corners in major department stores, like Bloomingdales in the US, Printemps in Paris, and Palacio de Hierro in Mexico; an e-shop for that caters to all of Europe; plus 1,400 multi-brand points of sale, Intropia continues to grow.
It recently celebrated the grand opening of its new retail concept store at Mall of the Emirates, the second largest shopping center in Dubai. It lives alongside other Spanish fashion brands there such as Mango, Berskha, Oysho and Stradivarius, in addition to leading international luxury houses the likes of Balenciaga, Prada and Céline. The company hopes to break further ground in China and the United States next.