Red Point Summer Style
In 2016 the Spanish swimwear brand leverages its e-commerce approach, unveils a new retail concept store, presents kids and men’s lines, and relaunches its brand Onades.
“We already have a faster and more responsive website, which not only sells our products but helps individuals who still prefer to shop in a brick-and-mortar store. Soon we’ll be adding a section on tips and news related to the world of fashion, swimwear and travel,”said Alfonso Gálvez, Red Point General Manager.
The Spanish brand thus takes on branded content with all the authority of a company that has skillfully harvested its know-how since 1982. With more than three decades in the business and sales of its collections in Europe, the Americas and Australia, Red Point firmly establishes the positive association of the brand with its customers’ milestone moments, ranging from baby’s first swim to those unforgettable vacations…
Quality and style achieved through meticulous pattern design and distinguished artisanal finishes have been sartorial constants throughout the many collections presented by Gema Torrent, the brand’s designer. This year the company is promoting Red Point Kids “by adapting versions of selected pieces for women so that little girls can enjoy the novelty of dressing up like their mothers.” Furthermore, Red Point Men presents its Bermudas Vintage collection, which re-envisions the classic swim shorts “with garment-dyed, weathered fabrics.”
It’s also relaunching a secondary brand, Onades by Red Point, which until now had been targeted at a younger market. “We’re expanding the age range and adding all types of patterns, from minimalist garments to body shaping pieces.”
A regular at the major trade shows in Paris, Miami and Moscow, Red Point, which just celebrated the grand opening of its retail concept store on the Catalonian Costa Brava, will be showing its collection at the upcoming edition of 080 Barcelona Fashion for Spring-Summer 2017.“We’re organizing a show that will leave no one unmoved,”says Alfonso Gálvez.