Victoria’s Secret To Advertise In Super Bowl XLIX

Lingerie and Beauty brand will advertise on broadcast. In 2008, the commercial was seen by a record-breaking 103.7 million viewers.

The Luxonomist. 22/01/2015

Victoria’s Secret will advertise during NBC’s broadcast of the National Football League’s Super Bowl XLIX airing on Sunday, Feb. 1. The advertisement is part of the brand’sValentine’s Daymarketing efforts which also include the release of their «Don’t Drop The Ball» web video that will premiere online yesterday.«The Super Bowl is the single best opportunity for Victoria’s Secret to remind a global audience thatValentine’s Dayis right around the corner», said Victoria’s Secret CEOSharen Jester Turney.

Victoria’s Secret AngelsCandice Swanepoel,Lily Aldridge,Karlie Kloss, Behati Prinsloo,Alessandra AmbrosioandAdriana Limastar in the :30 spot, which was creatively conceived in-house for the Super Bowl. The ad will air after the 2-minute warning in the 4th quarter of the Super Bowl telecast.

The ‘Don’t Drop The Ball’video features two teams playing football in red and white jerseys. After a fumble-free game, the winning team is revealed to be Victoria’s Secret Angels Adriana Lima, Doutzen Kroes,Candice Swanepoel,Lily Aldridgeand Behati Prinsloo with a special reminder to viewers: «Don’t drop the ball. It’s notValentine’s DaywithoutVictoria’sSecret».

In 1999, the brand aired its first Super Bowl commercial promoting their webcast of the Victoria’s Secret Fashion Show. In 2008, Victoria’s Secret ran a Super Bowl commercial to promote theirValentine’s Day collection. The brand scored the top spot among all of the advertisers in the game receiving the highest audience for a commercial ever. The commercial was seen by a record-breaking 103.7 million viewers.

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Victoria’s Secret is the leading specialty retailer oflingerieandbeauty products, dominating its field with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of L Brands (NYSE:LB), its more than 1,000 Victoria’s Secret Lingerie and Beauty stores, and the catalogue allow customers to shop the brand anywhere, anytime, from any place.

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