Where Fashion to do Culture and Culture Doing Fashion

The relationship of the automotive industry with fashion goes beyond sponsorship.

Lourdes Delgado. 04/08/2016

I recognize that I love analysing advertising. Immersing and remove every last piece of your messages. Go further unravel what they want us to say, locating its objectives, trends and trend changes. It’s something that I cannot resist!

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Le Makeup DS 3 and DS 3 Cabrio. Click for more information

This has made me wonder, How are car sales in Spain? How fast it is standing production in the market ? According to the Spanish Association of Automobile and Truck Manufacturers (ANFAC) in Spain they have been manufactured until April 2016, more than 1 million vehicles.

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Le Makeup DS 3 and DS 3 Cabrio. Click for more information

What it is considered as the best month of April history, the production volume of vehicles. Spanish exports of vehicles worldwide have reached 12.82% up to April 2016. The data indicate that the thing, not doing anything wrong!

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Long car brands have chosen fashion as the protagonist of their messages, including event sponsorship, as is the case of MBFW worldwide. It is clear that in the XXI century, fashion is one of the topics of high neuronal sensitivity. Communicate key fashion is a guarantee of influence and success. Therefore, more and more frequent alliances between automotive brands and fashion, or fashion and culture.

Productos Givenchy hechos especialmente para llevar en el coche
Le Makeup DS 3 and DS 3 Cabrio. Click for more information

An example of this is the exhibition Givenchy Le MakeUp taking place from May 10 in Paris WORLD DS. According to Thierry Metroz, director of Brand Design DS, Givenchy, embodies a distinctive, creative, modern luxury with the utmost care of materials, textures and colours that also the vehicle brand is identified. The exhibition merges the synergies of these two brands, attracting the complementary public. While you can enjoy the luxury experience through the culture and history of the brand.

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Volez, Voguez, Voyagez

Another exhibition can be visited until June 19 in Tokyo is called Volez, Voguez, Voyagez, organized by Louis Vuitton. Through this exhibition a classic and educational route is through the history of the maison.

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Volez, Voguez, Voyagez

Especially interesting are the statements of its curator Olivier Saillard, director of the Galliera Museum in Paris, collected by Noelia Collado in Smoda «20 years ago I was convinced that contemporary fashion was to enter museums; 20 years later I have not so clear» . In their view successful fashion exhibitions pause lies in the grounds which can be seen. Facing the maelstrom of the catwalk. According to him, in the eighties a parade lasted an average of twenty minutes, in the fifty two hours, now just seven.

Both exhibitions show the cultural wealth generated by the fashion phenomenon. I want to finish with a smile on the lips, I just read in a retail fruit the phrase «We have black watermelon and Fashion watermelon», the fashion is the key of communication , this is a guarantee of influence and success.

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