New Pretty Ballerinas Eco Café & Concept Store

With shopping every more closely linked with leisure and lifestyle, Pretty Ballerinas opens its first café store where customers can choose from the hundreds of chic Pretty Ballerinas designs and enjoy a freshly made Italian coffee or French pastry.

The style is radically different from the luxe of the the normal store and has been done to highlight the brands long history of environmentally responsible manufacturing – materials are recycled, re used and quantities optimized as much as is possible. The linings are made of chrome free leather and all the boxes are made from (and have been for many years) recycled board. Energy saving is done at every stage of manufacturing and vapours are collected and cleaned with extractors at every work station.

The eco café store uses many sustainable and recycled materials, serves organic coffee and is powered by eco generated power and has a more rustic, natural and eco feel. The café store will open on May 15^th at 16, Zmaja od Nocaja in the Dorcol area of Belgrade and will be called Pretty Ballerinas Kafica.

Pretty Ballerinas is a young brand but with a long tradition – the shoes are made by the same family in the same Mediterranean village where they started making real ballerina dance shoes back in 1918.  The brand is known for its huge array of styles and colors and the unusual way materials are combined.  Each Pretty Ballerinas shoe shape is named after a female screen or music icon to help customers remember which shape suits them best. A mix of feminine pink, sexy leopard, elegant black and luxurious gold are four elements that make the Pretty Ballerinas lady unique.

Ballerina shoes became fashion for the first time more than 50 years ago, when the famous American actress and humanitarian, Audrey Hepburn made it chic to wear flat shoes in the movie “Breakfast at Tiffany’s”. Today, Pretty Ballerinas is the ballerina of choice for celebrities such as  international supermodels Kate Moss, Elle MacPherson and Claudia Schiffer and singers and actresses such as Angelina Jolie, Lindsay Lohan, Lily Allen, Katherine Heigl, and Kylie Minogue.

In 2009 Pretty Ballerinas launched its “pretty young princess” collection – versions of its ballerinas aimed at the younger customer that are also available in the shop in Belgrade.

Pretty Ballerinas has 80 shops all over the world in the most chic fashion shopping areas – Milan, London, New York, Paris, Beverly Hills, Tokyo, Hong Kong to name a few. The shop in Belgrade is the first in the Balkans and was chosen as the site for the new Pretty Ballerinas Café concept store when the team visited the city were impressed with the efforts to improve environmental awareness and fell in love with its flourishing café culture, its amazing people and the buzz around the city.