New Tous Flagship Store in New York’s Soho

As part of their placement strategy and presence in premium locations in the major cities around the world

Tous, a leading brand in the affordable luxury jewelry and accessories market, strengthens their presence in New York City, where it has been since 2004, with the recent opening of their new flagship store in one of the most privileged neighborhoods of Soho, which along with their store in Rockefeller Center and the soon-to-be-open store in the World Trade Center, positions Tous in the main commercial arteries of New York City.

Tous tienda soho exterior

This opening adds to the 18 existing Tous stores in the United States, along with the presence in 60 multi-brand jewelry stores and department stores: “with these openings we will be present in the most prestigious areas of one of the major fashion capitals in the world and we will advance our expansion strategy in the main key market, the United States” explains Rosa Tous, Corporate Vice Chairwoman of Tous.

Tous pendientes
New Silueta earrings by Tous / Icon Precious pendant by Tous. Click to buy

The three story building is located at 412 West Broadway, one of the most important commercial areas of New York City and is complete with a show room and corporate office space with its Wholesale Partner ELV Distribution. This new flagship location incorporates the most recently adopted corporate image from the last generation of stores opened with which the brand of the bear is seducing its customers in premium international locations, such as the new store in the emblematic Paseo de Gracia in Barcelona, the store in El Palacio de Hierro de Polanco in Mexico City and the store in the Shanghai Airport, China. Together with its location, the layout and the wide exposure of product, the store gives the customer a unique shopping experience.

Tous colgantes
Icon Precious necklace by Tous / Icon Mesh Pearl necklace by Tous. Click to buy

At the present time, the brand is present on five continents, with more than 500 stores in nearly 50 countries. As a global multi-category brand, this opening is integrated in their plan of growth and international strength and expansion, which includes the coexistence of retail stores, travel retail points of sale, wholesale locations and e-commerce.  This approach allows TOUS to be present in all the locations where its customers would hope to find their brand.

Brazalete de Tous
Icon Mesh Diamond choker by Tous. Click to buy

Founded in 1920, the company really began to take off under the leadership of Rosa Oriol and Salvador Tous when it focused on a concept of innovative jewelry, which set itself apart from the traditional jewelry market. TOUS has become known as a lifestyle jewelry brand with its lines of handbags, fragrances, watches, eyewear and accessories, under the concept of affordable luxury.

Brazalete de Tous 2
Icon Mesh Heritage by Tous. Click to buy

Present in 5 continents with more than 500 stores in cities such as Barcelona, Madrid, New York, Miami, Shanghai, Tokyo, Moscow, Mexico DF or Dubai, TOUS consolidates its position as a global brand.


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