Sarah Jessica Parker is the New Face of Jordache

Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women’s collection. The brand’s new campaign was shot by renowned fashion photographer Michael Thompson.  The Jordache Look collection is available now at www.Jordache.com and the Jordache women’s collection is available exclusively at Walmart.

«We are thrilled to have Ms. Parker as the brand’s new face.  We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms. Parker is a mother, entrepreneur and a well-respected force in fashion.» Liz Berlinger, President of Jordache.

The Jordache collection brings an updated and contemporary denim offering to Walmart shoppers and is designed for consumers who seek value in style, quality and dependable fits. The fall women’s collection starts at $16.44 retail and is available at Walmart stores in the U.S. and Canada and on Walmart.com.

The Jordache Look collection launched June 10th on www.Jordache.com with the brand’s first e-commerce initiative. The collection brings back iconic characteristics of the brand’s heritage styles, including the original high-rise, straight leg silhouettes, rigid denim, classic back pocket embroidery designs, and the Jordache horse-head logo stitched on the coin pocket.

The collection also features more modern styles in luxury four-way stretch fabrics and classic washes including; dark, deep indigo and acid washes. The price point for the jeans will range from $89-$149.

In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500.

Jordache was founded in 1978 by Joe, Ralph and Avi Nakash, who are credited with establishing the designer denim market in the U.S. Inspired by European fashions, the brothers developed a groundbreaking denim collection with a signature, sexy fit.

Jordache took off, quickly becoming one of the most iconic and sought-after jeans brands in the country. Over the past few decades, Jordache has grown into a denim powerhouse by consistently delivering casual chic styles for every day, a fresh, sexy approach to basics and fashion styles, and the promise of quality and a signature fit.