Sporting Style Past and Present

The new BMW Motorsport and BMW Motorsport Heritage collections.

The Luxonomist. 22/06/2017

To coincide with the start of the motor sport season, BMW Lifestyle is presenting the latest edition of the ever-popular BMW Motorsport Collection and expanding its portfolio with a new collection line: the BMW Motorsport Heritage Collection. Inspired by the company’s many years in motor sport competition, the two collections translate the passion of motor racing then and now into stylish articles for everyday use that are guaranteed to make a sporty impression both at the race track and beyond.

The new garments in the BMW Motorsport Collection all make a stunning impression, thanks mainly to sporty and expressive styling whose defining features include the stripes in BMW Motorsport design and the BMW Motorsport logo. The exceptional vehicle prints on the BMW Motorsport “Motion” T-Shirt – featuring transparent high-gloss elements on the men’s and silver appliqués on the ladies’ version – are one of the design highlights of the new collection and bring its dynamic essence prominently to the fore.

A host of ingenious details ensure the items not only look great but are also extremely practical. Take, for example, the block colour BMW Motorsport Jacket made from laminated, lightweight, windproof and water-resistant material or the BMW Motorsport Hoodie in a sophisticated neoprene look, both designed to keep the wearer snug and warm when the weather takes a turn for the adverse.

The BMW Motorsport Paper Jacket is an absolute must for keen trackside autograph hunters. Made from state-of-the-art, tear-proof Tyvek® material, the jacket has paper-like qualities and is perfect for scribbling on with waterproof markers. Once the requisite autographs have been collected, the paper jacket can be conveniently stowed away in the accompanying compact pouch.

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