Sundance in Dallas

Robert Redford's Sundance Opens New Store in Dallas.

The Luxonomist. 19/11/2015

Sundance, a premier lifestyle retailer of women’s and men’s apparel and footwear, jewelry, accessories, art and home decor, is excited to announce the opening of its newest store in Dallas, TX. The store, located in NorthPark Center, will host the Grand Opening celebration on Thursday, November 12, 2015.

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NorthPark Center is known as both a premier shopping destination and a curator of distinguished art, displaying works from such heralded artists as Andy Warhol, Frank Stella and Joel Shapiro. Sundance CEO Matey Erdos explains, «We are thrilled to be joining NorthPark Center. There is an obvious fit for the Sundance brand through our mutual appreciation for and promotion of the art community.»

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Erdos continues saying, «We have a loyal following in Texas, valued customers who demonstrate a great affinity toward our brand. We are privileged to open our new store among such strong support and are confident it will be a great success.»

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With its historical commitment to artisans, Sundance is donating a portion of the proceeds from the Grand Opening weekend to The Creative Arts Center, a North Texas-based non-profit committed to building community through art. According to Erdos, «We are drawn to the organization’s fundamental ideas of cultivating artistic vision at any level of skill or experience and providing an outlet for creative expression in a nurturing environment. These are the building blocks for the great artists of the future.»

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The opening of the NorthPark Center Sundance Store continues the retail expansion forecasted by the company earlier this year. Sundance opened a store in Edina, MN, in September and plans to continue this growth over the next several years. One-of-a-kind pieces and items exclusive to Sundance will be the cornerstone of the product offering.

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