Blue Facebook, Red Coca-Cola…Marca España
I believe that today nobody think that things must continue the same, looking for the security of experience.
This week has been news Mark Zuckerberg in Barcelona. In this city a student asked him, what I have to do to work to Facebook? He answered more or less – To be able to sharing ideas with all people to make better the life to anybody, and connecting people”. I will only give work to someone, if I am able to work with him. Would I be happy working with this person? He doesn’t look for people adapting to him, but he is able to establish synergies.
Also, I have found the opinion accoding to Jaione Berraondo, Miss Tailor about the marketing tendencies of retail in 2015.
- The market of retails is more and more changing.
- The business must adapt itselves to the customer.
- The customers are very proactive and selective to choose brands and business.
Now, I believe that today nobody think that things must continue the same, looking for the security of experience. The disruption is a risk, but it is the method of the future. Good news about the new look of Coca-Cola. The brand of drinks has chosen a Spanish team for branding. This is a great success to Spanish creative’s.
During two years, the creative professionals have been working in “Masterbrand”. The project has been showed in Madrid the last 5th of march. Coca-cola is recognized by 94% of the world population, I think it has won Pantone sign of the design world, RED Coca-Cola. After the presentation, the new Coca-Cola will be commercialized in the whole world with a Spanish design.
Marca España has to be like this: Good ideas, good marketing, and good experience. As the re-edition of Acosta’s Carmen bag, according to tendencies of market. We have to believe in ideas, because this changes the world. Today the fashion is the way of communication ideas.
References: Retrieved March, 5th 2015 from here. Retrieved March, 5th 2015 from here. Retrieved March, 5th 2015 here. Retrieved March, 5th 2015 here.Photos: Acosta. Carmen bag. Cristina Piña. Here Comes The Sun. 2015 collection. Coca-Cola, download from here.