Tablevogue Table Cover
The table cover company, Tablevogue, is taking note of a new trend in their sales figures in 2014, a dramatic purchase increase in metropolitan cities throughout the United States.
The Pensacola, Fla. based table cover company, Tablevogue, is taking note of a new trend in their sales figures in 2014, a dramatic purchase increase in metropolitan cities throughout the United States.
Traditionally catering to the hospitality industry, sporting events and home entertaining, Tablevogue has attributed the rise in metropolitan sales to a desire to host family and friends no matter the size of living space. Tablevogue’s patented design offers a chic and affordable way to disguise affordable and functional folding tables; giving city-dwellers a stylish option when it comes to quickly creating environments for dining, working at home or entertaining.
Tablevogue is the perfect small-space problem solver because both the cover and table can be easily stored and tucked away under a bed, behind a door or dressing closet. The stitched corner and pleat means no clips, pins or adhesives needed to keep the cover put. In smaller spaces, the risk of stepping on loose tablecloths or draped fabric presents a hazard. Tablevogue can be washed free of spills and stains in a non-commercial laundry and kept on a skirt or trouser hangar in a closet for easy next use.
Owner and CEO of Tablevogue, Jane Birdwell, designed, developed and patented the product to initially serve as an «on-the-fly» entertaining solution. After the launch of her Pensacola based business – she discovered her invention serves a purpose much larger than only entertaining.
Sales data, collected by Tablevogue, has revealed a 62% increase in new buyers in Atlanta, Chicago, New York City, Los Angeles, Washington D.C., Seattle and Nashville. During the check out process, 42% of these buyers stated they were inner city apartment dwellers and 87% stated they were purchasing Tablevogue because of its versatility. In 2013, sales data exposed that the majority of Tablevogue purchasers were buying with the intent to entertain.
«It’s exciting to see how our customers use our product; we love the feedback we’re getting. The trend right now revolves around people who live in smaller spaces using folding tables covered by Tablevogue for just about everything. Being able to put up the table or break it down does the trick when space is a premium. It’s fulfilling knowing that Tablevogue’s chic design can help turn that space into a home. We picked a design for the square, rectangle and round sizes that would compliment any interior or environment», Birdwell went on to describe.
Tablevogue follow up data revealed most people use Tablevogue for specialty events including: birthdays, bridal showers, buffet service, corporate events including wide-spread use by independent retail spaces and home run businesses to showcase product assortment.
Available in 22 colors and eight different sizes, Tablevogue can cover any standard utility table that brings a modern and fashionable element to any space or venue. In addition, the availability of screen printing and embroidering expands its attractiveness to both the commercial and non-commercial user.