White House Black Market Goes Wedding
Retailer to offer new collection exclusively online.
White House Black Market (WH|BM) announces their new Wedding & Event Boutique, exclusively at www.whbm.com. The collection features the brand’s Genius dress, an exclusive convertible dress, available in two lengths, a Gown ($160) and Fit and Flare silhouette ($140). Each style can be worn in a multitude of ways and is offered in a beautiful range of seasonal and fashion colors, including the brand’s signature black and white. Free shipping and returns (in the U.S.) on the Genius dress make shopping seamless. The Wedding & Event Boutique also includes coordinating sash belts, shoes and accessories designed specifically for this collection to create one of a kind party looks.
The White House Black Market brand, which began operations in 1985, sells exclusively designed, private branded clothing for women offering a uniquely feminine and affordable alternative to designer fashion. WH|BM offers fashionable and sophisticated clothing and accessory items, from everyday basics to wear-to-work and elegant fashion, primarily in black and white and related shades with seasonal color splashes.
«We know that women have been coming to us for years, to dress their bridal parties and for special occasion dressing, so introducing a special collection was the natural next step for us», says Donna Noce, President, White House Black Market. «As a lifestyle brand, we are thrilled to be able to now offer her a category that she has been asking for».
White House | Black Market strives to make women feel beautiful with apparel and accessories in the honest simplicity of black and white and the individuality of style built from it. White House | Black Market currently operates 450 boutiques and 69 outlets in the U.S. and Canada and mails a catalog highlighting its latest fashions.