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Fashion Technology

The technology has come to stay fashionable. It has not only transformed the market, but it has become an area where innovation makes its delights.

Lourdes Delgado. 28/07/2016

An increasing number of tools that can be counted in this field is greater. Indeed, blogging market made fashion a new world, although much has been said about its demise, the reality is that the data speak for themselves. According to the latest data from EGM (2nd wave April-May 2016) 5.1% of users opted for a blog or forum in the last month for information, has even grown a tenth compared to the previous results 2016.

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Once completed the phenomenon blog has become clear that the power of influence and prescription was exercised its author. Therefore his natural heirs have been the influencers. Some time ago I know the software for managing influencers Augure / Launchmetrics, this consultant, published in 2015 II Report on relations with influencers, in which they asked more than 600 professionals from the marketing and communication sector on which channel used to interact with influencers, resulted in 69% uses an influencer to recommend it through your blog.

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The technology has come to stay fashionable

Brands like Jaguar, Nintendo, Abertis, Artelier, Kingcom Goiko Grill or Palace of Versailles in reopening the Bosquet du Théâtre de l’Eau, have implemented such strategies to launch their products managed by professionals. The latest innovation is related to the management of samplers, one of the great challenges of brands, How to make the models available to the influencers return and do not get lost along the way. This tool makes it possible to instantly monitor all parts: track the status and location of each of the samples, avoiding loss of sample.

Kate Spade 2
Kate Spade.

Through an individual bar code automatically for each of your samples you can simplify shipping and receiving (taking control of each of the loans in progress and delays). In addition to creating reports showing the «successes» of the season, the magazines that have made applications, commercial applications or trials The brand Kate Spade, manages and with Fashion GPS tracking process samples of garments.

Kate Spade 3
Kate Spade.

But in my point of view, «most» is the Radar Fashion GPS tool, through its brands can connect with the global community. This tool makes it possible to search dissemination of catwalks and fashion shows, presentations and releases to the press. It makes available to the community fashion catwalk images and commercial collections. At the gates of the MBMFW16, it cannot make your mouth water of the innovations that we will see on the catwalk and from it. We have a month to become familiar with them and be an expert when we meet on the red carpet.

Happy Holidays!

References:

Augure. (2016).Augure. Retrieved 20 July 2016, from here.
Estudio General de Medios (EGM), (2016). Retrieved 17 july 2016 from here.
Roy, A. (2014). Estatus 2014 del Marketing de Influencers [Estudio Augure] -.Augure. Retrieved 20 July 2016, from here.

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