The Summer Footwear of the Royal Family, Triumphs in Russia

Castell Menorca is one of the most popular footwear manufacturers in Spain. This family business is located on the island of Menorca and specializes in producing quality shoes, exceptional design and style.

Abel Amón. 29/09/2017

The traditional Menorcan footwear as light and comfortable as the popular sandals, with which in 1985 began the history of the brand Castell, gradually has gained the sympathy of the tourists of the island until reaching to reach the members of the Family Spanish Real. The photos of King Felipe VI and his family on holiday wearing sandals that  began to appear in newspapers and magazines, have constituted the company’s business card.

Natural materials, an important part of manual labor, ease in combining traditional production and fashion trends make the brand each year more and more famous all over the world. Continuous improvement, new ideas, new technologies and, of course, the talent of the craftsmen – are key to the success and popularity of Castell Menorca shoes.

In spite of the permanent innovation, there are things that do not change in Castell: 90% of the footwear is still produced in its Menorcan plant, handmade of materials respectful with the environment, which is confirmed by certificates. This allows them retaining the best traditions of craftsmanship, create shoes of the highest quality and unrivaled comfort. All stages are under the direct supervision of the teachers, where each seam is checked manually and the quality of the material used.

Special accent on the Russian market
In addition to the famous sandals from Spain, Castell Menorca is found in over twenty countries and in particular in Moscow this footwear is having especially good acceptance for men and women with natural jute espadrilles insole, sandals, ballet slippers, Lofer, men’s and women’s sandals, sneakers, men’s thick shoes, a wide range of children’s models. Some types of shoes have an anatomical template.

Especially for Russia, the company produces a collection of fall and winter shoes for the whole family. Many models of Castell Menorca shoes are made in a single variant and are not presented anywhere else in the world. Therefore, the customers rely on the uniqueness of their favorite footwear.

WEST LLC has been the exclusive distributor of Castell Menorca products in the Russian market since 2014. Castell has started a close collaboration with Aeroflot, the main Russian airline, through which, and in the magazine distributed on its flights, offers promotions and discounts of the company with coupons that can be acquired in this magazine.

Castell, more daring than ever
Although the company is very respectful of its tradition, its classic abarcas and its origins, it is always ready to innovate, to expand internationally and to look for new distribution channels, for example through its e-commerce page.

In addition, in their latest collections show a touch more risky and daring as evidenced by the rise in height of the wedges and platforms of their models, making the tires thicker and combining materials like they have never done before, maintaining the quality as always.

They have raised the height of our platforms and wedges, giving them a bold and breakthrough touch, which delight the most daring customers. They combine trends of the moment with their Mediterranean origin, for example using clear tones and natural materials as the jute to which they fuse the soles of rubber of several centimeters in color ivory or white and dynamic designs.

Another examples of innovation are Avarcas VICO, a hybrid between the platform and the wedge. It emphasizes the contrast between the jute and skins in metallic tones on a rubberized white sole. Waves wedge in the Menorquinas 601 Mediterranean waves in jute form a wedge platform, with the point slightly curved upwards, and a chic and informal style very appropriate for summer nights. Glam Micro, with sandal colors and sunny shine that flood of warmth this menorquina sandal of marked own style, or the collection Paula and Dessert, characterized by the company like naturally bohemian.

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