­American Dream is Called “NBA All Star”­

American dream is not a Hollywood invention. American dream exists because is just the rewart effort. Getting high, very high, but knowing you can fall: “Never lose your life examples”, said Kobe Bryant. The last weekend we had lots of examples and it was in «NBA All Star» in toronto. One of the most important sport event in United States and for sure in all the world.

The party of the 125 basket birthday and Toronto Raptors 21^th birthday.  We start talking about figures because they were the main characters. During three days, all the recorded numbers exceeded expectations and even today, we still verify it. Score records and also if we talking about business. The last example has been the partnership between NBA and Sportsmax to bring more NBA game coverage to Caribbean fans.

SportsMax, which began its relationship with the NBA in 2015, will also continue to offer fans in over 30 territories of the region content-rich programming that includes the highlight show “NBA Action” and select classic games: “We are listening to our basketball fans who say they want more live action and content,” said SportsMax President and CEO Olly McIntosh.

For sure we have to talk about the importance of sponsors support: Kia, Verizon, Samsung, Nike, State Farm, Taco Bell, Foot Locker, Mountain Dew, o Kumho Tyre, all of them with a strong presence in Toronto. The city is expected to rake in between $90-million and $100-million from this basketball bonanza according to “Top Sports Brands in Canada”, by ‘Insightrix’, who say that Toronto Raptors is the fifth best sport brand for the canadian.

‘NBA All Star’ Toronto was the first to be held outside the United States and the audience was excellent. Coverage across TNT and TBS delivered an average of 7.6 million total viewers, up 6% over last year, according to Nielsen Fast Nationals. The networks’ NBA All-Star Game coverage – peaking with an average of 8.7 million total viewers from 8:45-9 p.m. ET – scored the most-viewed program of the night in primetime across all of cable television, based on metered market delivery. The networks’ NBA All-Star Game coverage generated audience growth across all key male and adult demos. Turner’s NBA All-Star Game content also delivered 162 million impressions across NBA on TNT and NBA TV Facebook and Twitter channels.

The State Farm All-Star Saturday Night telecast peaked with an average of seven million total viewers from 10:15-10:30 p.m. ET during the Verizon Slam Dunk, leading TNT to win the night in primetime across all of cable television. It was something insane… Aaron Gordon and Zach LaVine made history the same weekend that Kobe Bryant finished yours: “Kobe Bryant bless us with incredible 20 years”, Magic Johnson said in a full ‘Air Canada Centre’. Almost 20,000 excited people ready to enjoy this memorable cold weekend with -18ºF.

“Yes, it’s a bit cold here, bit I’ve been reading up on James Naismith, Dr. James Naismith, who, of course, was born in this province of Ontario. And what I read is when he founded this game 125 years ago, it was because he thought there was an activity needed to keep ypung boysm young men active on these very cold winter days. And of course, he planned it as an indoor activity. So when I keep hearing about how cold it is, I keep reminding eople that’s true, but our events are inside, so no big deal and we’re all enjoying it here” Adam Silver, NBA commissioner said.

And this is what we did, enjoy and work with a great reward. Can sharing a weekend with the best basketball players, specially with our compatriot, Pau Gasol. Futhermore, we saw how cute LeBron James was with a kid that wanted his autograph and also how Kobe Bryant is specially father because during all the game he was watchful of the needs of his children.

We was part of a dream, part of an “american dream” and learned how the basket is more than a sport: Overcoming, team and family: “It is our opportunity to show what is NBA, out and inside the court”, Philippe Moggio, Vice President os Latin America NBA, said. So you like this coctel? We will try again in the michael Jordan’s home: Final countdown to «Charlotte 2017».