ECONOMÍA

Beyoncé and her Apple Watch

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Beyoncé with iWatch Gold Edition

Apple shares has had a roller-coaster ride over the years, particularly in 2012, when it suffered its largest decline, to $450 a share (pre-stock split), way down from its then all-time high of $705. But since then, the stock has exceeded all of Wall Street’s expectations, climbing to an all-time high (split-adjusted) of $119.78. Recent profit taking has brought it down to $113, but analysts see the stock shooting as high as $150 this year.

Many investors have made the mistake of under-estimating or under-rating the stock – and lost money in the process. Never belttle Apple! It always bounces back when it drops from its high perch. Product innovation will always rule at Apple, which has helped it to remain as the top global stock to play — in 2015 and beyond!

Karl Lagerfeld with iWatch Gold Edition

Think $200 a share when looking at Apple’s stock. Watch it go there once the new products it already has in tow — an Apple iWatch, enhanced pay system and iTV — comes to fruition.

Nowhere on Apple’s website will you find a solid gold link bracelet for the Apple Watch. Jony Ive never mentions it at any point in this video describing the gold watch’s creation. But in a set of photos posted to her website, Beyoncé just proved it exists. And she’s not the first person to do so. On two occasions now, high-profile early owners of Cupertino’s first smartwatch have been photographed wearing a gold band that’s probably worth more than any single possession you own.

iWatch Gold rose

The custom design underscores Apple’s strategy to segment shoppers along a sliding scale of luxury, beginning with the $349 Watch Sport and nearly peaking at $17,000 for the Apple Watch Edition. The retail value for Beyonce and Lagerfeld’s custom-designed watches has not been revealed, however, as they’re not for sale.

First it was Karl Lagerfeld; last week, the German fashion designer and creative director at Chanel was seen wearing an Apple Watch Edition with a gold link bracelet. Aside from color, the band appears identical to the link bracelets Apple is currently offering in silver and space black, lending credence to the idea that these are coming from Apple directly.

The Luxonomist

Redacción de The Luxonomist. Periodistas especializados en información económica, financiera, empresarial y a la última en las tendencias del lujo.

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