IE presented on January 14th the “IE Luxury Barometer 2014”, the first luxury barometer ever elaborated by the IE Premium and Prestige Business Observatory. It is an approach to the key topics that, according to experts, affected the luxury sector and prestige market during 2014 and will condition their priorities during 2015.
The goal of this study was both to know the opinion of experts on the relevant issues during 2014 and to explore the implications that these issues may have for the evolution of this sector in the immediate future and in the long term. The methodology of this study consisted on two separate phases. First, a quantitative research on a 40-people population with a recognized knowledge of the sector was carried out. Second, there was a qualitative study based on a roundtable where results of the initial quantitative phase were discussed.
From this study, we can highlight the following results:
“The 10 key topics reflected on the IE Luxury Barometer 2014 can be summed up in three, that are interrelated: how to attract new generations (digital natives with new values), creating memorable experiences, and applying technology”, said María Eugenia Girón, Executive Director of the IE Premium and Prestige Business Observatory.
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