New CMO for Elizabeth Arden Red Door Spa
Elizabeth Arden Red Door Spa, the leading North American day spa operator.
With its renowned beauty expertise based on the fundamental elements of day spa pioneerElizabeth Arden, Red Door Spa operates 29 day and resort spas nationwide. Red Door Spa’s all-encompassing spa menu, complete with award-winning signature services, enhanced specialty treatments and beauty and wellness recommendations, offers everything from facial skincare, massage and body treatments to nail care, hair design, make up artistry and more.
Always on the industry cutting edge, every Red Door Spa provides guests with a unique and unforgettable experience, delivering the highest level of technical expertise and impeccable guest service. Committed to enhancing the lives of its guests through beauty, harmony and well-being, and to providing pioneering techniques, quality treatments and advanced services, Red Door Spa continues to expand, innovate and serve as a leader within the day spa industry.
Elizabeth Arden Red Door Spa, the leading North American day spa operator, announced the appointment ofChad Waetzigas its Chief Marketing Officer. Mr. Waetzig brings more than 25 years of experience in the beauty, entertainment and hospitality industries, to the Red Door Spa executive team.
In this role, Mr. Waetzig will be focused on leadingRed Doorgrowth initiatives through brand repositioning, new business opportunities and brand partnerships to address a changing competitive landscape. Most recently, Mr. Waetzig served in an executive advisory role for Blink Fitness, a subsidiary of Equinox, where he led the development of a new brand communications platform, including integrated advertising campaigns to drive new lead generation.
Prior to Blink Fitness, Chad served in leadership marketing and branding roles for The Walt Disney Company, Starwood Hotels and Resorts, and Marriott International, where he led brand repositioning, growth, and guest enrichment initiatives around the world. Chad began his marketing career with Procter & Gamble in its Beauty Care Division, developing brand strategies and new product launches for Cover Girl andMax Factorcosmetics.