The BMW Future Experience in Beijing
BMW Group takes future mobility experience around the world.
As the centenary year progresses, the BMW Group continues to focus first and foremost on the future, exploring the question of what individual mobility will look like over the coming decades. The BMW Group believes that over the next ten years alone, the automotive industry will change faster than it has over the last thirty. The reasons for this transformation are already apparent today and include burgeoning urbanisation and the ever-increasing influence of technology on our everyday lives and work.
“Our vision is for future mobility to be effortless, available on demand and tailor-made for all customers and for their individual needs,” said Harald Krüger, Chairman of the Board of BMW AG, speaking to the Chinese media at the start of today’s press conference in Beijing. The BMW Group considers itself an active force in shaping tomorrow’s mobility solutions. Individual mobility will remain a fundamental human need, but over the years ahead it will interconnect the various areas of our lives more and more closely – a development the company believes harbours new opportunities for premium mobility. “The best way to prepare for the future is to shape it yourself,” said Harald Krüger.
Throughout the company’s centenary year, the BMW Group is bringing its vision of the future to life through the vision vehicles of its four brands and through “Iconic Impulses. The BMW Group Future Experience”, an exhibition and event platform designed to explore and inspire potential mobility concepts for the future.
The BMW Vision Next 100 is making its Asian debut in Beijing, one of the world’s fastest-changing megacities, where it forms part of the travelling exhibition and event platform “Iconic Impulses. The BMW Group Future Experience”.
The People’s Republic of China is an all-important pacesetter for future mobility, with a market characterised by young consumers who readily embrace technology. These consumers are the main driving force behind the country’s dynamic development in recent years and will continue to set the pace in the future. BMW Group’s commitment in China includes an R&D office, a Designworks Studio and a Connected Drive Lab. The plant in Shenyang is an important component in the company’s global production network, supporting its strategy of balanced global growth with production capacity in the relevant regional markets.